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Privacy policy

Football Aid - Online Privacy Policy


This Privacy Policy explains how Football Aid Trading Limited ("we" "us" "our" "Football Aid") collects, uses, shares and protects information obtained from users and other visitors to our website www.Footballaid.com ("the Football Aid Website").

The Football Aid Website is operated by Football Aid Trading Limited, a company incorporated in Scotland (registered number SC206156) having its registered office at 8 Melville Street, Edinburgh, EH3 7NS ("Football Aid"). Football Aid is a wholly owned trading subsidiary of Field of Dreams, a charity recognised in Scotland with charity number SC030419 (registered number SC209751) also having its registered office at 8 Melville Street, Edinburgh, EH3 7NS ("Field of Dreams").

We take your privacy seriously. This Privacy Policy describes our privacy terms and conditions, practices and policy regarding the collection and use of information (including personally identifiable information) provided or made available to us through the Football Aid Website.

All personally identifiable information will be held and used by us in accordance with this Privacy Policy and UK data protection legislation. By registering with us and using the Football Aid Website, you confirm your agreement to the terms and conditions of this Privacy Policy. If you do not agree to this Privacy Policy, please do not register with us or use the Football Aid Website or the services provided over it.

We may update this Privacy Policy from time to time. Any changes to it (including changes that materially affect ways in which your personally identifiable data may be used or shared in the future) will be posted on the Football Aid Website in accordance with the section ‘Changes to This Policy' below. Your continued use of the Football Aid Website will indicate your agreement to such changes.

You may visit the Football Aid Website without disclosing any personally identifiable information. We collect personally identifiable information if you register, correspond with us, update your personal details or respond to other information requests over the Football Aid Website.


When you register with us we require you to provide certain information (the "Registration Information"), in order to become a registered member of Footballaid.com (a "Registered Member").

You will be asked to provide personal data such as your name, postal address, email address, telephone number, and contact information.

Opt In

When you register with us you will be asked to opt in to our Privacy Policy to confirm that you agree to our use of any personally identifiable information that we may collect or be provided with by you in connection with your use of the Football Aid Website and the services we provide. By opting in you agree to our use of your information in accordance with the terms of this Privacy Policy. If you do not provide your consent, you will not be able to become a Registered Member of the Football Aid Website or use the services. If you wish to withdraw your consent to our use of your personally identifiable information you may do so at any time by contacting us at info@footballaid.com. However, if you do this, you will no longer be able to continue to be a Registered Member. Registered Members may correct or delete any of the information they provide to us about themselves online at any time. For more information on unsubscribing, correcting or deleting personal data on the Football Aid Website, please see the ‘Unsubscribing, Correction and Deletion of Personally Identifiable Information' section below.

Categories of Personal Data Processed through the Football Aid Website

The information that you and our other Football Aid Website visitors and Registered Members provide to us or make available on the Football Aid Website may generally be categorized as either anonymous or personally identifiable. Anonymous information is information that cannot be traced back to a specific individual. Personally identifiable information is information from which you or another individual may be identified. This information may include your name, email address, occupation, place of residence, and so on.

The Information Football Aid Collects about You

The information provided or made available by you on or in connection with (i) registration, (ii) any auction bid, buy now or sponsored to play purchase, (iii) any competition entry, (iv) any donation to Field of Dreams, and (v) any other activities of yours on the Football Aid Website will be held on our computers and may after submission be printed and held as manual records. Where you are providing information about another person, you warrant and represent to us that you have the permission of that person to provide us with such information.

How Your Information will be Used

The information may be used by Football Aid or any associated company (including Field of Dreams), for any of the following purposes:

1) to process your auction bid, buy now or sponsored to play purchase, application or competition entry;

2) to administer your participation in Football Aid events;

3) to inform you about and offer you the services that we provide from time to time and to communicate with you; and

4) to analyse your information for the purposes of providing you with a user friendly and tailored service.

If you want to receive information regarding such publicity events or to receive direct marketing information regarding other charity events offered by Football Aid or associated companies please tick the relevant box when you register on the Football Aid Website. You can choose to unsubscribe from these marketing information e-mails at any time by signing into the website and de-selecting this option in the My Account section.

You and other participants, supporters, and official photographers appointed by Football Aid and clubs may also submit photographs of Football Aid events to Football Aid. Football Aid reserves the right to place such photographs (which may or may not feature you) on the Football Aid Website and to use them in other promotional activities. Filming companies may also record Football Aid events and you may appear in promotional videos and CD-ROMs, video and DVD recordings marketed and/or sold on behalf of Football Aid and the clubs and video clips displayed on the Football Aid Website or external websites like YouTube.

We hold all personal data on our servers in the United Kingdom. Your information will be held by us as above and will be accessed by our staff and third parties working for us for the purposes set out in this Privacy Policy or for other purposes approved by you.

By registering as a member, you agree that we may contact you by email to the address most recently notified by you to us. In addition, unless you have asked us not to, we may contact you by post, SMS, MMS or telephone.

Unless you have otherwise expressly consented, we do not sell or share personally identifiable information with third parties for their marketing purposes. We and our service providers process personally identifiable information only for the purposes for which it was collected.

Other Information Provided by You

As noted above, we require you to submit certain information when you register with us. Registered Member(s) also have the opportunity to supply additional information if they wish.

Collection of Personally Identifiable Information

We collect the details provided by you when you register as a member of the Football Aid Website together with any personally identifiable information we learn about you through your use of the Football Aid Website and the services provided over it. For example, we may collect additional personally identifiable information through your participation in any promotions and competitions offered by us.

Our servers automatically record information when you visit the Football Aid Website. These server logs include information such as the site you were last on and internet protocol address.

Disclosure of your Personally Identifiable Information and Anonymous Information

The provisions above set out the main circumstances in which we may disclose your personally identifiable information to third parties. We may also disclose your personally identifiable information without further notice to you in the following instances: (i) if you have already authorised us to do so; (ii) if we are required to do so by applicable law or pursuant to a court or similar order; (iii) as deemed necessary, in our discretion, to protect our legal rights or property or the legal rights or property of any consultant, client or third party, or to prevent personal injury; and/or (iv) in connection with a sale, merger, assignment, joint venture or other transfer or disposition of a portion or all of the business, assets or shares in Football Aid Trading Limited (including, without limitation, in connection with any bankruptcy or similar proceedings).

Where you have made a donation to Field of Dreams using the Gift Aid scheme, we may also pass on your information to the Inland Revenue.

In addition, we reserve the right to allow access to our systems to third parties providing technical services to us when such access is required in order to provide those services, and to provide your personally identifiable information to third parties who provide services on our behalf. We require such third parties to maintain the security of your personally identifiable information and use it only on our behalf in connection with the provision of such services.

We may also provide anonymous information and aggregated data about the usage of our services to third-parties for such purposes as we deem, in our sole discretion, to be appropriate, but this will not include information that can be used to identify you. If you have any concerns about the anonymous and aggregated information and data that we disclose, please email info@FootballAid.com for more information.


The security of your personally identifiable information is a priority for us. We employ security measures to protect your information both online and offline from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. Please help us to keep your information secure by keeping your password and other account details confidential.

However, despite your and our efforts, unfortunately, no security system, or system of transmitting data over the internet, can be guaranteed to be 100 per cent secure. As a result, while we strive to protect personally identifiable information that has been provided to us, we cannot guarantee the security of our servers, the means by which information is transmitted between your computer and our servers, or any information provided to us or to any third party over the Football Aid Website. You provide all such information at your own risk.

If you have any concerns about the security of the transmission of your information, please download and print this Privacy Policy, and the registration form, auction bid or buy now or application for a sponsored to play place as appropriate, and send them once completed to Football Aid at the address below.

Your Rights to Know about the Personally Identifiable Information Held on the Football Aid Website

Under UK data protection law, you have a right to request confirmation of the personally identifiable information that we hold on you. Since much of this information will typically have been provided by you (for example, when you register on the Football Aid Website) you will generally already have this information. However, if you would like to know more about the information that we hold on you, please contact us at info@FootballAid.com. Please note that we are entitled to make provision of such information subject to satisfactory proof of your identity and certain statutory conditions, including payment of a £10 fee (payable to Football Aid Trading Limited, 8 Melville Street, Edinburgh, EH3 7NS, United Kingdom).

Unsubscribing, Correction and Deletion of Personally Identifiable Information

To unsubscribe altogether from our services, please contact info@FootballAid.com. If you unsubscribe, unless we otherwise specifically agree, you will cease to be a Registered Member and may no longer log on to the Football Aid Website or use the services provided by us. You should note that in most circumstances, and unless we otherwise specifically agree, it may not be possible or commercially practicable for us to permanently and completely remove or delete all information that you have provided to us, although we will cease to use it for commercial purposes if you unsubscribe. Permanent and complete removal or deletion of such information will be entirely at our discretion. Any such information that is retained may be used, from time to time, to re-contact former Registered Members or visitors to the Football Aid Website in certain limited circumstances - for instance, if required to do so by law.

Retention of Your Information

We will retain your information for a reasonable period of time or as long as the law requires.

In particular, you should note that we may require (or be required) to retain certain data contributed by you if it may be necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally-identifiable data, account recovery, if required for regulatory compliance purposes, or if otherwise required by law. All retained data will continue to be subject to the terms of this Privacy Policy that you have previously agreed to.

Communications from Us

We may communicate with you through the Football Aid Website, email to the personal email address notified to us by you, and/or notices posted on the Football Aid Website. These may include emails which help inform you about various features of the service, e-mail promotions or relate to the proper functioning of your account. You are responsible for ensuring that you read them and respond promptly if requested to do so.


A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can recognise who you are. A cookie will typically contain the name of the domain from which the cookie has come, the 'lifetime' of the cookie, and a value, usually a randomly generated unique number. The different types of cookies used on the Football Aid Website may include persistent cookies which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

Cookies help a website to arrange content to match your preferred interests more quickly. Most major websites use cookies.

How we Use Cookies

We use persistent cookies:

  • to help us recognise you when you return to the Football Aid Website and to allow us to tailor content to match your preferred interests or to avoid showing you the same content repeatedly;
  • to compile anonymous, aggregated statistics that allow us to understand how consultants, clients and visitors use the Football Aid Website and to help us improve the structure of our the Football Aid Website;
  • to store Registration Information so that Registered Members are logged in automatically (instead of entering all your Registration Information) each time they visit the site, and so that the site can recognise you as a Registered Member.

We do not pass any personally identifiable information obtained by cookie use to third party advertising companies.

Third party cookies

Third parties may serve cookies via the Football Aid Website. These may used for the following purposes:

  • to serve advertisements on the Football Aid Website and track whether these advertisements are clicked on by users;
  • to control how often you are shown a particular advertisement;
  • to tailor content to your preferences;
  • to count the number of anonymous users of the Football Aid Website; and
  • to aggregate anonymised information for marketing purposes.

Some of our web pages may contain electronic images known as web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages or similar tracking technologies to allow us to track how the Football Aid Website is used. Web beacons collect only limited information including time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third-party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.

Disabling or Enabling Cookies

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of the Football Aid Website if cookies are disabled.

Managing Cookies

There are a number of ways you can manage cookies stored on your computer. If you use different computers in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences.

You can easily find any cookies that have been installed in the cookie folder of your browser. For example, if you are using Microsoft Windows Explorer, you can do this by opening Windows Explorer, and searching for cookie files.

If you are not using Microsoft Windows Explorer, then you should select 'cookies' in the 'Help' function for information on where to find your cookie folder.

Before you delete any cookies on your computer, you should be aware that some cookies are used to store your privacy preferences and enable website operators to comply with them. For example, if you have told a particular website operator that you do not wish them to provide you with targeted advertising, they may have stored a cookie on your computer so that whenever you visit their website, they know not to do this. If you delete that cookie, they will no longer have a record of your request or the means to ensure that they comply with it.

Links to Other Websites

The Football Aid Website may contain links to other web sites belonging to third parties. Where we provide links to third party websites (whether or not they are affiliated with us and even if the Football Aid Website branding appears on these sites), such sites are not controlled by us and are not covered by this Privacy Policy. These links are provided for your convenience only. If you access these sites by using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy. We cannot guarantee how they will use your information or that they will use it in compliance with applicable data protection law and you are advised to check the privacy policies of such third parties before providing information to them.

Changes To This Policy

We may update this Privacy Policy. Any changes to it will be posted on the Football Aid Website and we will also take all reasonably practical steps to notify you specifically of any changes that materially affect ways in which your personally identifiable information may be used or shared.

Subject to the provisions above, we may change this Privacy Policy from time to time without notice (including, without limitation, on the introduction of new services to our users which affect our privacy practices). Any such change will take effect once the revised privacy policy is available on the Football Aid Website home page. You will be bound by any such changes to the Privacy Policy. Therefore, we ask that you bookmark and periodically review this page to ensure your continuing familiarity with the most current version of our Privacy Policy. Your continued use of the Football Aid Website following such changes to this Privacy Policy means that you accept those changes.

Governing Law and Jurisdiction

These Terms and Conditions shall be governed by and construed in accordance with the laws of England and Wales. You agree to submit to the exclusive jurisdiction of the English Courts. You are responsible for compliance with any applicable laws of the country from which you are accessing this website.


We welcome any comments, queries and requests relating to our use of your information. For any questions about this Privacy Policy or if you think that we do not respect this Privacy Policy you can contact Football Aid at:

Football Aid Trading Limited
8 Melville Street
United Kingdom

tel: 0131 220 5999
e-mail: info@footballaid.com